The rise of technology has paved the way for more convenient marketing strategies for many businesses. However, it has also opened the door to a more competitive world. There is now a growing number of agencies promising businesses more brand recognition and an increase in sales in the digital world. Of course, many entrepreneurs partake in these services as it is undeniable that the internet has become part and parcel of people’s everyday lives. SEO is now one of the investments of companies when it comes to digital marketing. However, how do you know which SEO agencies are offering actual positive results for your business? For starting and small businesses in Australia, there’s no need to struggle in finding the right SEO agency to help you with your needs. Low Cost SEO Plans can give you SEO services in Sydney that drive traffic and results. Here are some of the techniques that we incorporate into our affordable and effective SEO plans:
Selection of Keywords
It’s crucial to select keywords that are relevant to your business. However, they should also be high-ranking and searched by many users. These keywords will then be placed into the title, the meta descriptions and the content itself of your pages. We ensure to find and use the right keywords for your business and incorporate them into your content so that they reach your target market.
Have you ever wondered how information shown on search engine results is formed and what they are called? These are called meta descriptions and they are one of the most essential parts of your site that need optimisation. They give both the search engine and the users a short but informative summary of what your business is about or what that specific page from your website is all about. Meta descriptions also have an ideal number of characters. If you exceed the recommended, your text will be incomplete and show ellipses which may discourage users.
The phrase “content is King” is very common in SEO. There’s a reason for this and it’s because the content is what makes your page rank on Google. At Low Cost, we utilise the right words for advertisements and campaigns to ensure it ranks and it gives all the information your customers need. Aside from product descriptions, content also applies to articles, blogs, pictures and even videos.
You may not know, but Google has a lot of standards when it comes to ranking and social media is one of them. Having social media accounts and pages lets Google know if your business interacts with users and if you are a true domain authority. Furthermore, by linking your website into your social media posts, you can get more website traffic! More importantly, it’s no surprise that social media is a part of many’s routine. Thus, getting a social media page increases the chances of visibility, recognition and sales!
Have you ever tried searching for a keyword and then getting a map of Google with lists of locations and contact numbers of businesses? That is the product of Local Maps SEO. At Low Cost, we can list your business at Google Maps to increase its visibility and become recognised more in your local area!
Of course, using merely one technique in SEO won’t give you faster and better results. If you want to gain an advantage over your competitors and increase your traffics, sales and brand visibility, you will need the combined power of all the techniques we’ve mentioned. Fortunately for you, that is exactly what we at Low Cost will give to your business.